Welcome to MAKE
THE ONLINE COURSE FOR MAKER-PRENEURS.
MAKE is a business startup program that you can take at your own pace, from anywhere. MAKE provides you with business fundamentals training, the insights of a professional startup coach, but way more importantly – here you’ll find the gritty and glorious experiences of an e-commerce brand founder, a skilled marketer, a busy mom, and a MAKER.
This is real + relevant… and it’s online!
LET’S TALK SHOP.
Hi, I’m Lindsey Irwin.
I took the leap to stop commuting to corporate land and start an online business of my own, and it changed everything for me. I now have the freedom to design a life I love, doing my favourite things – candle making, coaching entrepreneurs like you, and enjoying big, fat moments with my kids.
If you’re a creative soul, a maker or have a business idea that needs a hug – why not invest in yourself and join the 1000’s of entrepreneurs who have changed their path by taking my coaching programs?
What’s Included?

Ideation + Creativity
This module helps you fine-tune, re-work or just begin to discover that viable business idea through some creative footwork and by digging deep. This is the part where we find out what truly lights you up – and that my friends, is the best place to start when you’re launching any business, and especially a maker business. #HANDMADEWITHLOVE

Business Basics
Ya it’s basic, but it’s essential and I make it relevant for makers. These are the essentials need-to-knows, templates and resources you must have to start a small business with confidence. We’ll cover ideation, creativity, funding, business planning, the legal stuff, registration…

Branding + Marketing
Time to get creative and strategic – we’ll cover brand identity, personal branding, logo development, content strategy, brand kits, product photography rules, and booth staging 101. We’ll also find the right platform for your brand/products and help you diversify your revenue streams. I’m going to teach you how to make money while you’re asleep.

Maker Marketplace
This is the part designed specifically for makers. We explore the world of handmade products, including quality control, niching down, customer personas, your competitive landscape, pricing models, retail vs. wholesale, seasonality, the world of markets + craft shows..
The ‘make’ course is the right choice for you if…
You want the freedom to design a life you love.
You’re passionate about your product or service – you’re making something awesome.
You’re ready to work from home and win back your time to spend with family.
I obviously can’t guarantee your success as an entrepreneur, but I am definitely taking you that direction, and showing you all the tricks up my sleeve. At course completion, it’s on you to build and rock that biz. But don’t worry, the course never expires and you can jump back in at anytime for a refresher lesson. Awesome, right? You can do this, and I’m happy to help.

ready to invest in yourself?
You can totally do this.
I’ll show you how.
I’m inviting you to get quiet with yourself and ask this very simple (but tough to answer) question: “DO I LOVE WHAT I DO?”
For me, the pandemic shook my world professionally + my perspective on employment and ambition completely shifted. I lost the desire to climb the corporate ladder and spend 40 hours every month commuting. Those were hours stolen from my kids, and it finally dawned on me that the corner office with a view I was professionally killing myself to get was just never going to look better than a steaming cup of coffee at my kitchen table, with my giggling kids and their ear-to-ear, Cheerio-filled grins.



